Entering the social media scene
AusCann (ASX:AC8) is a leading supplier of medical cannabis products in Australia. It wanted to increase awareness of its activity and services but did not yet have any social media channels. After analysing the preferred target audience, I worked closely with the team to launch both its LinkedIn and Twitter channels.
The goal was to increase engagement with investors, partners and the Australian medical community. To do it, the strategy focused on highlighting AusCann’s strong medical research background and expertise in the medical cannabis field.
We developed a clear plan to ensure AusCann maintained a consistent social media presence. We also made sure it was participating in relevant online discussions, effectively interacting with investors, media and other stakeholders and organically growing its online communities.
What they had to say…
“Lauren helped us establish a social media presence that enables us to better amplify our announcements, media coverage and company happenings as well as keep a finger on the pulse of the growing conversation around medical cannabis in Australia,” said Elaine Darby, Managing Director, AusCann.
“It was great to have the support of a consultant who could steer us in the right direction, whilst ensuring compliance and setting us up for continued success.”